Skip to Content
Sign in
Shahpour Shapournia

Shahpour Shapournia

I currently lead the team at RealPars. Here, I share what I learn about business and entrepreneurship while growing this company.

Updates

Get a note when I write something new.

What is Leverage in Business?

What is Leverage in Business?

Leverage happens when something that you had to do is now done by someone else without you doing anything for it. We all know that to have an output, we need to have input. Without any input, there is no output. This is just basic physics. In business, we have

How a 10% Price Increase Can 2X Your Profit

I was watching a video where I heard that if your profit is 10% and you increase your price by 10%, then your profit goes to 20%, which is basically double. I ran some basic math on this to make it clearer for myself: Let’s say revenue = $1M Profit

How We Turned RealPars Profitable Again After Going Into the Red

In 2024, my company started losing money every month. By July, we hit our lowest point, a €20K loss in one month.

Why You Miss Business Targets (And How to Fix It)

When you fail to hit a business target, there are always two reasons why you have failed: 1. Failure of assumption 2. Failure of execution When you fail to hit a target in business, you need to simply ask whether this failure was the result of a bad assumption or

Should I Hire a Junior or a Senior?

Should I Hire a Junior or a Senior?

Learn who to hire when the goal is to grow fast and you're on a tight budget.

All writings